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Referral marketing is highly effective!
It’s what got PayPal and Dropbox to where they’re at now.
As you can imagine, keeping track of the progress of your referral marketing program manually is nearly impossible.
That’s why, in this article, we’re gonna look at some of the best referral marketing tools available on today’s market.
We’ll give you an overview of 11 referral marketing software tools and tips on how to choose the right fit for your business needs and budget.
So, without waiting any more, let’s get started.
Before getting into the nitty-gritty of each tool, have a look at the table below. It will help you get an idea of what we’ll discuss.
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Scroll down further to get a better understanding of each of these software solutions, their best features, and pricing.
Not sure what to look for? Let’s go over the basics of how to choose the right software for your business.
If you’re new to the world of referral marketing solutions, all the research involved in choosing the right one might be overwhelming.
We’re here to help you out.
Here are some of the most important things you should consider before you choose the right referral program.
Of course, if we lived in a perfect world, money wouldn’t be a problem.
But, we live in the real world, where setting a budget and sticking to it is the first thing to do when running a profitable business.
So, on the one hand, you want to get the best referral tool available, and on the other hand, you don’t want to go over your set budget.
As luck would have it, there are so many options that’ll give you a solid solution with powerful features, all at an affordable price.
If you have budget constraints, make sure you check out the pricing plan for all vendors and look into the features that they’re offering for the set price. Ideally, you’ll choose the tool that offers you the best bang for your buck.
So, here’s a fun fact for you: A lot of unexpected things can happen when you transition to referral marketing tools.
For example, you could:
This is why you need to choose software vendors that offer you remarkable customer support. Support teams should be accessible and responsive around the clock to give you the solutions that you’re looking for.
To understand your potential vendor’s customer support, get in touch with them with a small issue.
See how responsive they are when it comes to giving you the right solution. You can also look at different online reviews and see what other customers are saying about the vendor you’re interested in.
If you want to optimize your partner program and maximize your overall marketing spend and customer success, you’ll need a lot of detailed reporting.
The referral marketing software that you choose should allow you and your entire team to collect, compile, and compare all the data that you collect to offer you optimum insights.
You can analyze those insights and work better on meeting your marketing goals.
It is through analytics that you can:
To have a smooth workflow and avoid disparate data silos, you’ll want to choose a referral marketing tool that plays nicely with your existing tech stack.
Look closely at the integrations each vendor offers and go for the tool that can ensure a smooth flow of data between itself and the other solutions your team uses.
While you’re at it, check for supported automations as well. After all, this is the main reason you’re investing in such tech — to automate dull, repetitive tasks, right?
Here are some examples of useful automations to look for:
And more!
Different referral marketing softwares come with different features. Let’s explore 11 of them closely.
Getting started with our take on the best referral marketing software, Viral Loops. Our platform has made it simple and easy for everyone to acquire new customers.
Viral Loops helps businesses launch referral programs, competitions, sweepstakes, and pre-launch campaigns.
Viral Loops’ functionalities are catered to businesses looking forward to affordable, lead-generation solutions and better customer retention.
The software is actually pretty easy to use, wherein you can simply launch an entire, full-blown campaign in just a few clicks.
The premade program templates, inspired by some of the top global brands like Dropbox, Amazon, and Airbnb, also make it easy to set up your campaign in a few minutes.
With Viral Loops, you can:
And more!
Features:
Viral Loops is suitable for all kinds of businesses who want a simple, time-saving, and effective solution. It's convenient for anyone who doesn’t want to extend their budget to hire and onboard marketing experts to run their campaigns.
Viral Loops offers three different pricing plans, as follows:
Viral Loops also offers a 14-day free trial, so you can test the waters before you dive in. 😃
Referral Factory is formulated to help businesses create referral marketing programs easily. It provides more than a thousand customizable templates for quick access and launch.
Image Source: Referral Factory
While its templates are easy to begin working on, some more things might be needed to properly set up your program according to your requirements. The customizations, too, might need some time to master.
Features:
Referral Factory is meant for businesses looking forward to beginning their loyalty programs quickly.
Their pricing starts at $95 a month for 2500 users. A free 15-day free trial is offered.
ReferralCandy is one of the oldest influencer marketing tools available for referral marketing for online businesses to boost sales. In actuality, it’s an eCommerce plugin that enhances word-of-mouth marketing.
Image Source: ReferralCandy
Marketers can easily set up their programs and customize the rewards without relying on IT management. Some Shopify stores even use ReferralCandy as their plugin to increase traffic as well as revenues successfully.
Features:
ReferralCandy is well-suited for small businesses. Its prices start at $49 a month with tiered commission rates. You can even get a free 30-day trial.
InviteReferrals is an easy-to-use software allowing users to acquire new referrals and customers within their set budget.
Image Source: InviteReferrals
It provides good solutions for different online businesses that aren’t able to afford expenses on major paid advertising to attract their audiences.
Features:
InviteReferrals is useful for businesses who’re looking to develop their referral network on social media and through referral events. Prices start at $79 a month with a 14-days free trial.
ReferralRock allows users to fully automate their referral marketing program. They can do this through personalized campaigns, social media referral sharing, dual-sided rewards, and more.
Image Source: ReferralRock
ReferralRock provides users with various automation features, with which they can design easy-to-use, incentive-based programs to target and capture more leads. It even allows them to issue automatic rewards.
Features:
ReferralRock is a suitable option for all kinds of businesses looking for flexibility and ease of use. Their prices start at $200 a month for 500 members and one program.
Friendbuy facilitates businesses to optimize their customer loyalty and referral campaigns.
Image Source: Friendbuy
In just a few hours, you can create a refer-a-friend program with the help of its vast template library.
Features:
Friendbuy is a suitable option for software as a service (SaaS) companies and online stores. Its Starter pricing plan is available at $249 a month, offering you an unlimited number of campaigns. If a business needs API access, prices start at $749 a month.
SaaSquatch is a marketer-driven referral marketing platform catered mainly to Fortune 500 and SaaS companies. It allows these businesses to design and integrate their programs to fit across different marketing channels.
Image Source: SaaSquatch
With SaaSquatch, businesses can also customize their programs to fit their brand image and engage with their customers to encourage them to share their referral links/codes.
Features:
SaaSquatch is suitable for large-scale businesses who’re looking to build massive referral programs around subscription services they offer. Their pricing starts at $1750 a month for as many as 200k participants.
An all-in-one API-first platform, Talon.One helps enterprises to create, manage, and carry out different types of referral marketing campaigns through a scalable system.
Image Source: Talon.One
Their referral program software helps enterprises build user-friendly, flexible programs from scratch.
Features:
Talon.One is suitable for small, medium, and large-scale enterprises due to its flexibility. The pricing information is only available upon request.
Another referral marketing software, UpViral, allows its users to create viral referral marketing campaigns that help boost their brand awareness. It can be used to create reward systems, waiting lists, and more.
Image Source: UpViral
Campaigns created through UpViral help create viral loops where upon clicking a referral link, more people get to sign up and share campaigns further with their social circle, thereby helping the customer referral program grow further.
Features:
UpViral’s pricing ranges from $79 to $299 per month. $1 14-day trials are available with each plan.
Affise is another referral marketing software that helps brands manage their referrals, track their results, and optimize word-of-mouth marketing.
Image Source: Affise
Features:
Affise provides two different development plans for businesses, depending on their needs:
GrowSurf’s referral marketing software caters to tech companies who are looking to launch and run their own referral programs.
Image Source: Growsurf
Features:
The GrowSurf referral marketing tool is suitable for tech companies and businesses of all sizes. Their paid plans start at $775 a month for up to 10,000 participants.
That’s all, folks!
Hopefully, by now, you have a clear idea of what your ideal referral marketing software should look like.
If you’re still undecided, we’ve got something to help you take a pick.
Viral Loops will help you transform your loyal customer base into brand ambassadors.
With our platform, it’ll be easier for you to have a win-win relationship with your customers, a tremendous ROI, and a lower cost per customer acquisition.
So, what’re you waiting for? You’re one click away from booking a demo with Viral Loops.
Written by:
Nik has launched products in many industries for himself and clients. He's responsible for growth at Viral Loops, and he has worked in marketing since he was 17. Passionate about applying psychology to marketing. Favorite number: 42. Let's connect on LinkedIn
