5 Tips to Choose the Best Product Launch Services

It’s one thing to create a product and another to get people to buy it, especially if it’s a new product.

How do you do that?

Through a product launch!

But the thing is a product launch can be time-consuming and requires meticulous planning. 

Any wrong move can be devastating and you want to avoid that at all costs. 

So, what should your next move be?

Outsource the product launch.

Didn’t know people did that?  

That’s why in this article, we will talk about:

• What product launch services are
• What they include
• Tips to follow when choosing them

Let’s get rolling! 

What Are Product Launch Services?

Before we talk about services, let’s explain what a product launch means.

A product launch means efforts and plans made by a brand or startup to introduce a new product to the market. 

The goal is to get people hyped about your product, build awareness, and of course, see that purchases are made. 

It can be done via email marketing, social media, and other means.  

Sounds interesting, right?

Now, what are product launch services?

They are organizations that take on the responsibility of launching new products for another company.

They oversee product launches from start to finish. 

Introducing a new product to the market can actually be done by your team, but you can decide to outsource it to a group of professionals who’ve got more experience.

Why would you wanna do that?

To answer that, let’s see what their services include.

What Do Product Launch Services Include?

Product launch services help you introduce new products in such a way that the commodity gets more sales and the popularity of your brand increases. 

They can ensure that your product eventually makes it to the market and is profitable. 

They offer what’s referred to as product launch marketing services.

A typical product launch company’s services include:  

• Market research: Even though the services of a product launch company vary, carrying out market research is so important every company does it.

Market research determines the feasibility of your product and helps businesses make informed decisions. 

It’s the process of collecting, analyzing metrics, and interpreting data about your product, the industry you’re in, consumers, and competitors. 

Product launch services carry out market research to help you determine if the new product launch will be a hit, who you should focus on, what features need to be removed or added to the product, and more.   

• Product launch planning: This is another service offered by product launch companies. It’s also known as a launch strategy.

Having a marketing plan for your product launch will give you an idea of what your progress is, what needs to be done, and when it should be launched.

• Audience and customer identification: Audience identification has to do with identifying who the right audience for your product is. 

Why is this needed?

It will help you craft the right message that resonates with the interests of consumers for your marketing campaigns. 

• Development of the product launch strategy: Developing a strategy for your product launch involves planning all the steps needed to be taken before, during, and after the launch.

Product launch strategy covers research, product development, digital marketing strategy, and competitor analysis to mention a few.

By outsourcing the launch, you transfer tasking questions such as how the launch will be executed, what needs to be done, and results that need to be measured over to the product launch service. 

• Positioning and messaging: Positioning comes first and helps determine how your target audience will perceive your product. 

Messaging, on the other hand, is what lets people know that your product is worth it. 

Both elements have important roles to play in campaigns as they help you stand out from the competition and are other responsibilities taken on by product launch services.     

• Customer retention strategies: Another service offered by product launch companies is coming up with different activities to retain customers and turn them into long-term customers.

You won’t have to spend so much on customer acquisition and they can be your brand ambassadors. 

• Social media marketing and promotion: They can also help launch your product on social media. 

A social media product launch is a great opportunity to turn your audience into paying customers, make sales, and attract new followers. 

The product launch service will cover the social media strategy that will be used, the channels, influencers to partner with, creatives, and more. 

• Press and media relations: The launch services help with a press release for your product too. It’s a document promoting the launch as an event worthy enough to be mentioned in the news.

Advantages and Disadvantages of Outsourcing Your Product’s Launch

Outsourcing involves getting people to do a task you’re either too busy to do or don’t have the expertise to get done. 

You’re probably wondering whether hiring product launch services is the right step for your brand especially if you’re a small or medium-sized business. 

It’s just introducing a product to the market … that shouldn’t be too hard, right?

Well, perhaps the pros and cons of using product launch services will give you more insight.

Let’s get started!

Advantages of Hiring a Company for Your Product Launch

• It’s cost-effective: You get to save money by outsourcing your product launch as these companies have facilities and systems that make the work easier for you.  
• You get help from experts: Aside from being cost-effective, you will have access to a group of professionals who have got experience in launching products.

They are experts who’ve been in the industry probably longer than you and have a network of other professionals and business partners who can also be of help to your campaign. 

• You can focus on your core business activities: You will have time to work on things that really matter in your business such as making the products better for your customers. 
• The company may have access to tools and software: Being experts, they have in their possession diverse tools and software that’ll make the product launch a walk in the park. 

Disadvantages of Hiring a Company for Your Product Launch

• They may not learn your product well enough: One of the goals of a product launch is that the audience can get to know the product well. 

But by outsourcing it, there’s a possibility that the company in charge may not fully grasp what your product is really about and the results you get may not be as expected. 

• You don’t have total control of the process: The main aspect you might be able to control will be the product creation and approval process. Aside from that, the company will be completely in charge of the launch. 

• There’s a risk of potential hidden costs:  There’s also the possibility of getting roped into a financial obligation you didn’t account for such as having to sign long-term contracts. 

So,  make it a good practice to always go through agreements before signing. 

• You are not their only client: Considering they are an organization with employees, you definitely wouldn’t be the only client they have. 

As such, they might have to juggle between you and other businesses they’re managing. What you should do is choose a service that holds its customers in high esteem.  

Now to the fun part!

5 Tips for Choosing the Best Product Launch Services Possible

If you’re still here, it means you’re considering outsourcing your new product’s launch.

That poses another challenge: how do you choose the right service for your e-commerce brand and product?

Let’s run through five tips that can help you make the best decision.

Tip #1: Learn if they have experience with your industry

The first thing you want to consider is what experience they’ve got handling projects in your industry.

Now, they might have handled multiple projects in other industries but that’s really not sufficient. 

Why?

Essentially, you want to be sure they have a good understanding of the needs your product will be meeting, the audience and what they expect,  what kind of products have dominated the industry, and where yours comes in.  

Tip #2: Consider pricing

Pricing is another important factor to consider when choosing a product launch service because you need to follow your budget. 

Understand that when searching for services, you will have different companies offering different pricing. 

However, it’s good practice to go for a service that suits your budget, provides customer support, and understands your product. 

Tip #3: Ask for relevant case studies

This sounds technical but trust us, it’s very important. 

Case studies are reports that show real results of projects a company has done. They will show you how they operate so you know if their modus operandi is what you want.

As such, you want to ask for case studies relating to your industry from prospects and go through them.  You can also ask for whitepapers.

Tip #4: Ask about their resources, tools, and technology

Are there certain tools or resources they have that will make the product launch a success?

Are those resources well-known? 

Find out from them on a discovery call and if you’re not sure about the technology being used, reach out to other leading experts in your field. 

Tips #5: Take testimonials into consideration

This last tip might sound trivial but it’s a very important factor. 

Why?

Well, if they’ve got testimonials it means other clients have had valuable results from working with them.

Now, testimonials can be good or bad so see if they’ve got more good reviews from their customers.

That’s a good indicator that you’re on the right path. 

It’s time to wrap this up!

Before You Go

We hope you have a better understanding of what it means to outsource your product launch and what you stand to gain. 

You can spend more time running your business while they help you launch your product.

We believe Viral Loops can be of great assistance. 

But, don’t take our word for it. 

Feel free to book a demo and see what we mean for yourself. 

Thanks for stopping by and good luck with your launch.